Fond of the bright and comforting look of Lettering Works illustrations that have made their way through Chicago as stickers and more, I eagerly welcomed the opportunity to animate 6 of them to create GIFs for Instagram stickers. The selected illustrations were animated and then published on Instagram by way of Giphy.
KEY STATS:
- 2.3 M Stickers Views total.
- 203.3K GIF and Sticker Views in 1st month of launch.
- 40.8K GiF and Sticker Views in the first two weeks of launch.
Client: Lettering Works
My Role: Storyboarding/Animation/Publishing
